Googling the question?

According to the latest stats, Google is the most popular search engine in the world.

• It has 1,100,000,000 monthly visitors (yes, that’s 8 noughts), almost three times that of it’s nearest rival.
• It handles more than three billion (3,000,000,000) searches a day.

It aims to deliver meaningful and relevant results within 0.5 seconds. But how does it work?

It’s simple really – when you search on Google, Google does NOT search the web. That would take way too long!

What Google actually does is search Google’s index of the web. It has searched many billions of pages using spiders, and acts like a book index.

Part of the technology looks for ‘backlinks’ to determine a sites importance. A backlink is an incoming link from another web page or node back to your own web page or web site.

So if you have a web site it’s really important to have as many relevant references (or backlinks) to your site as possible – for instance through;

• Google+,
• Google Maps,
• Google Maps Business Views,
• regular business gazeteers such as yell, yelp, 192, checkatrade…
• various social media Facebook, LinkedIn, Twitter, blogs and so on.

Basically the more integrated you are across social media and business listings and in particular Google itself, the more presence you will have on the web when people search for your business.

We’re going to talk about Your Business on Google and How to Own your Business on Google in the next few blogs.

If you are a business owner, do read these, it might blow your mind that it is;

• fundamentally important for you and your business,
• easy to do – you can do it yourself,
• cost effective to do – most of it is FREE.

So just maybe it sounds as though it’s worth ‘getting with the programme’.

Here’s a short description on YouTube of Google Search and how it works

www.sciarts.co.uk