Just what is the prettiest photoshoot you can do?

Just what is the prettiest shoot you can do? Well, I think it must be a florists. It was a first for us, The Hanging Basket in Lancaster has been one of our most picturesque shoots.

Try Googling ‘The Hanging Basket Lancaster’ on an iPad or tablet and first take a look at ‘Photos’ and as you scroll you will see lots of lovely flowers and displays as below.

The Hanging Basket Lancaster Photos

It was a smallish space in which to work, but the Google Tour looks great, try moving around in the image below

Or even better try it on Google Cardboard (Google Street View App) for the full immersive virtual reality experience

The Hanging Basket Lancaster on Google Cardboard

Bet you didn’t know you could do that now – did you! A-maz-ing!

How much material do you need for a kilt?

According to Anderson Kilts of Dumfries, it’s at least 8 whole yards, and that’s a lot when you come to think about it. It’s a very specialist and highly skilled endeavour.

In order to entertain, I’ve had a look for any good quotes by Robert Burns, and have drawn a blank. This is seriously lacking (perhaps someone out there can throw me some good quotes about kilts). Move around in the Google virtual tour below.

You can have your own family tartan and we saw suitcases with peoples own personally kilted regalia all neatly cared for and ready to go for their next social event. And since this does not come cheap, you must remember to keep the moths at bay!

And for those of you still wondering, I will leave the last word to Spike Milligan ‘Is there anything worn under the kilt? No, it’s all in perfect working order.’

Anderson Kilts Dumfries

Anderson Kilts Dumfries

It's anything but glamorous!

One of the things about doing a shoot in a hair or beauty salon such as Nelson Browns, is the problem with all the multiple reflections in the mirrors. The other day we performed a minor miracle to get all the shots for the Google Virtual Tour without the camera or ourselves getting in the picture. Mind you, it meant hiding in the toilet for most of the shoot for one of us! It was worth it though.

Click on the arrow on the floor, and then drag and zoom in and out of the image below.

We were with Nelson Brown at his salon, this time in Lockerbie. Nelson specialises in education and has a fantastic team behind him. Nelson also assists backstage on hair for the cat walks at London, New York, Paris and Milan fashion weeks, including John Rocha, Burberry, Jasper Conran, Paul Smith… and you can see why. Now this IS glamorous!

Amazing hair by Nelson Brown.

Fab hair by Nelson Brown

How not to impress at a beauty shoot...

Unlike Nelson’s style beneath, I’ve been perfecting the ‘through a hedge backwards look’ recently that only I can be proud of. Yes the day we came to do our shoot at Browns, we arrived in a rain storm. We were so wet through, Nelson Brown offered us towels to dry off!

And of course Browns just happens to be a hair salon! It was very embarrassing for us to turn up like that to say the least!

And it wasn’t just any hair salon. It’s not often that you come across such exciting talent.

Nelson Brown fabulous hair design

Nelson has just been awarded 5 stars in the Good Salon Guide, and we came to do his Google Virtual Tours for his salons. Here’s our tour of the Dumfries salon.

If you want to see more of Nelson’s style tune in to our next blog…

What makes a good Whisky? Is it prancing about in a kilt?

Ask one hundred people and you will get one hundred answers. It has been said that there are at least 500 brands of whisky in the world – so there seems plenty to have a go at.

There’s certainly plenty here at this local specialist, T B Watson in Dumfries. Click and drag on the image below.

We’ve tried the elusive Glenmorangie Cellar 13, now going up and up in price. And by experts I am told this is (or was) one of the best, being influenced by it’s being aged in barrels close to the sea shore. So the ‘terroir’ and casking is a major part of the magic.

Theories and myths abound, particularly The Angel’s Share, which is the small proportion of the whisky which is lost through evaporation from the barrels. A film was made with this title, and directed by Ken Loach in 2012 and is worth a look.

Apart from the famous 1949 Whisky Galore film, there is also a 1897 Dewars Scotch Whisky film, reputed to be the first filmed advertisement. In advance of their time, some have suggested that the dancers in Scottish kilts are rather the worse for wear whilst they dance in front of a Dewars Whisky sign. Which seems rather harsh!

The Nail Factory, Dalbeattie, another fab Google tour

Here we have a very lovely gallery, in Dalbeattie. It provides studio space and workshops for artists and hosts exhibitions. Try clicking and dragging on the image below. This is their Google Tour.

Now for some of my favourite shots from the shoot

Totem at The Nail Factory, Dalbeattie

At The Nail Factory, Dalbeattie

At The Nail Factory, Dalbeattie

At The Nail Factory, Dalbeattie

It’s always important to show you how things appeared before and after the Google Tour. Here’s before the tour when searching on an iPad (you get similar results on other devices). You would not even know it was a gallery and in fact the image is pointing at a different building!

The Nail Factory, Dalbeattie, before the Google Tour

Below we have The Nail Factory AFTER the Google Tour. Now there is much more appropriate and inviting imagery. What a difference for prospective visitors!

The Nail Factory, Dalbeattie AFTER the Google Tour

A great place for artists and collectors. Go seek it out.

We will be visiting another place in Dalbeattie, and it will be hot…

Perfect for your Christmas Presents!

This place is just perfect for your Christmas presents and stocking fillers. Or at any time really. Takes me back…

Jacksons Models in Wigton, (specialists in model railways and diecast models) the place to spend a while…

Click on the image above and move about the premises.

Jackson Models before the Google Tour on an iPad

Jackson Models AFTER the Google Tour on an iPad. LOVELY.

What a difference a day makes!

www.sciarts.co.uk

http://www.sciarts.co.uk/GTP/GTP.html

Jewellery by Michael King, photography and Google virtual tours

Following on from our previous post, we were delighted to do some photography for Michael King Jewellery including a Google Virtual Tour, which we start with here. Try clicking and dragging on the first image below.

Jewellery by Michael King

Jewellery is one of the most complex and difficult areas of photography, due to reflections on polished surfaces and facets in the jewels themselves. Special lighting helps, but mainly it’s experience plus a fair helping of time and patience to get it absolutely right. We think it’s worth it!

Jewellery by Michael King

Michael King has been commissioned for ceremonial crosses for bishops and Elizabeth II, items for films and many other unique pieces of jewellery. They have recently made the designer pieces for the House of Holland consumer experience on the catwalk – see our earlier post.

Jewellery by Michael King, signature piece

Here’s some more of my favourite shots.

Jewellery by Michael King

Jewellery by Michael King

Jewellery by Michael King

Jewellery by Michael King

Jewellery by Michael King

Of course we did a Google tour, which you can find for yourself on Google and Google Maps, and now they are presented like this on the web when you search for Michael King Jewellery (for example using an iPad below).

A vast improvement to what went before, I think you will agree (below).

A pleasure and a privilege to have worked with Jewellery by Michael King. Thank you.




www.sciarts.co.uk

Not seeing your virtual tour on FaceBook?

Well, this is a reasonable question. How do I get my virtual tour onto FaceBook?

The first thing to note is that FaceBook uses https by default. ‘https’ means it has secure browsing which helps to prevent hijacking of your pages by others. It has a higher level of encryption.

The impact is that if you want to reference other media (such as a virtual tour) then that needs to be on an https server too! Many people struggle with this. It means that if you try to embed a tour held on a non secure server it will never ever show up on FaceBook.

How do you know if you have a web site on an https server? Easy, look at your web address. If it says http (before the www) then it is not https! You can also check with your host.

Google Street View Trusted tours is https. So these can be displayed easily on FaceBook. We have many examples on our own customised FaceBook tab of 360 virtual tours (above) that we have completed, and many of our clients have included these tours on their FaceBook pages too. They wanted to integrate their tour with their social media. It makes perfect sense. It’s really great for retailers, galleries, restaurants, gyms…. and anyone wanting to make the most of their social media.

You don’t have to use your tour on FaceBook of course, instead you can embed it in your blog and in web sites whether using http or https.

As ever, it’s horses for courses. For instance, we also do customised tours (see next blog) which don’t go on FaceBook unless someone uses https for their web site.

If your expectation is that you want your tour to integrate with your social media then you need the higher level of security afforded by a Google Tour, (unless you have an https web site already). Don’t waste your money on anything less.

Depending on what is requested by a client, we can produce both sorts of tour, all at the same time, thus saving some time, and giving clients both options and freedom of choice.

Next a little more on those customised tours.

www.sciarts.co.uk

www.sciarts.co.uk/GTP/GTP.html

Is Google good for your business?

Google has been undergoing some upheavals recently, in terms of organisation, search engines, street view etc. Some things have not changed, for instance what you add on your Business Google Plus page, still drives what is shown on your Knowledge Card when someone searches. What is shown includes your photos, reviews, posts and of course your virtual tour.

And in terms of Street View Trusted, it’s still vitally important to have a Google Virtual Tour. The reason is this:

According to an independent survey, virtual tours help double interest in business listings. After all once you are listed by Google and your knowledge card comes up in the listings then your potential customer has the option to go straight to your Google Tour. No other tours have this immediate accessibility for your customers. And that is the point! Don’t forget that you can also put these tours on your web site. (click and drag on the one below).

For hotels, when comparing a search listing with and without a tour, those who view a listing with a virtual tour are twice as likely to book a room.

Amongst the younger age groups they are even more likely to book a room based on seeing a search listing with a tour!

67% of people want to see more business search listings with virtual tours and only 7% said that virtual tours are unnecessary. So more people want to see more of them. They want to trust what they see and that’s the ‘Trusted’ part of Street View Trusted means.

The Google Virtual Tour increases the accessibility of your business in a Google search. End of story.

Next Up, Get your virtual tour on your FaceBook Page.

www.sciarts.co.uk

www.sciarts.co.uk/GTP/GTP.html

Can you trust Google?

Street View | Trusted – what’s this all about?

I thought I would make a specific point about what ‘Trusted’ means in Google’s terms. It’s really important that when searching the web, that not only do you get relevant and appropriate results quickly, it is also important that you can TRUST what you see. (Street View Trusted is basically Street View but indoors, it’s inside a business and works in a similar way to Street View, aka ‘See Inside’).

So, for instance, if you see a lovely hotel room using Google See Inside, then that REALLY IS a room from that hotel and it reflects the typical standard of that room type.

Or, for instance, if on Google Search you see pictures of a spa, or a kennels, or a restaurant…. and then you decide to book on that basis, then what you see on line is what you are going to experience when you get there.

This is the integrity of the Google Trusted system and it’s not only important to Google but it’s important to your customers.

Qualified Google Trusted Photographers such as ourselves produce photographs and Google Tours for hotels, retailers and service providers.

AND as a service provider, retailer or hotelier, it should be important to you that you are accurately and honestly represented on-line.

Equally it’s also important to demonstrate that you are being represented honestly on-line to your customers.

Get your customers to understand the value of ‘Trusted’ when you get your Google tour.

www.sciarts.co.uk

www.sciarts.co.uk/GTP/GTP.html

Another fab Google Tour by Scientific Arts, King Kong Climbing Centre Keswick

Well this was a challenge which included not just an extensive climbing facility, but also children’s play areas and castle, cafe, shop and ice wall.

It’s not everyday that you get to photograph an ice wall. Essentially this is a refrigerated room, where climbers can come to learn how to work with ice. In fact on the day we did the shoot, the guys from Berghaus were there testing out their new gear. We had to work fast and took less than a minute to capture the wall. Here we are looking upwards towards the lights and fans. The ropes are hanging down.

I must do my ‘before’ and ‘after’, so here goes, this is what the centre looked like on an iPad before the tour. It has a poor Street View image.

King Kong Climbing Centre Keswick before the Google tour on an iPad

Now after the tour, we have selected the entrance to the shop and centre as the Street View Image, and this is now more appropriate. The See Inside (tour) and Photos are clear and demonstrate what business is about.

King Kong Climbing Centre Keswick AFTER our Google tour on an iPad

And here are some of my favourite still shots from the day – these and others are newly displayed on ‘Photos’ above.

King Kong Climbing Centre Keswick from the outside

King Kong Climbing Centre Keswick

Dragon at the King Kong Climbing Centre Keswick

Children's Castle at King Kong Climbing Centre Keswick

Ah, Cakes! at the King Kong Climbing Centre Keswick

Coffee and Climbing at King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

A great place for all the family and for shopping!


www.sciarts.co.uk

Success at Town and Country Interiors Carlisle

See what happens when you get a Google Tour with us! (see our earlier post on Town and Country Interiors) 

Congratulations to Town and Country Interiors in Carlisle who have been voted independent retailer of the year by Carlisle Living for the second year in a row.

See our Google Tour of Town and Country Interiors here. Congratulations once again!

What is Google Hotel Finder?

Google Hotel Finder allows your prospective guests to view hotels on line (it does what it says on the can). However the things I particularly like about it are

• The map – I click on a hotel in a list and it shows me exactly it’s location.

Google Hotel Finder

• I can expand or contract my search geographically by time on foot, by car or train.

• I can use filters, for instance on price, class, amenities, rating

• I can choose dates for the stay.

• I can compare prices and also compare prices for different dates.

• I can book on line through the usual suspects (in the UK Expedia etc) through links on the page.

• Everything I need is there consolidated on one page in an instant.

• It works on mobile and tablet.

To me what’s most powerful about this, is the use of the map plus the way the hotels are consolidated onto one page and that’s what gives a good user experience.

The Google branding is less intrusive than some online travel agents and this means as a hotelier you can have a better and a more direct branding engagement with your customer up to the point of booking.

Once you are on Hotel Finder, how do you get up the rankings? Well it’s not exactly clear. It never is! We’ve done some ‘random’ but systematic research and certainly Ads play a part (obviously!), having a verified Google Plus page for the hotel plays a part, having photos and Google tours and activity such as reviews also plays a part. In the UK, links with online travel agents and distributors who can share your room and pricing data in an instant also helps (and since you might be doing this already all you need to do is harness the power of Google Hotel Finder).

Hotel Finder is another way of getting your hotel to market, and it is free from Google. The potential reach around the globe for hoteliers is enormous, don’t miss out.

www.sciarts.co.uk

Hoteliers……are you missing out good marketing that’s Free?

So far I’ve used some of these posts to talk directly to shop retailers and service suppliers.

And now I want to talk to hotel owners. However in the main, everything that I have already said with reference to retail and service providers also applies to the hotel business.

Google Hotel 3 pack

Summarising here:

• Already Google has done a fairly good job at listing most hotels on their Hotel Finder shown above in the subtly outlined box that appears when searching for ‘hotels in Windermere UK’ (Take a look for your hotel at www.google.com/hotels ).
• If you have not verified your hotel business, then you must do so now, to avoid lowly rankings in Hotel Finder or sabotage.
• Once verified you can control, images, Google tours and information that is shown up about your hotel both in Google searches and in Hotel Finder.
• Once you are seen as being active by Google then it is possible for your hotel to rank more highly in Google Hotel Finder (above) than in traditional organic SEO searches for your web site.
• The Google Plus business page is FREE, verification is FREE and the data is very easy to maintain and FREE to maintain.
• Hosting of pictures, data and Google tours is FREE on Google Plus, and this data and imagery drives most of what appears in Google searches and Hotel Finder.
• Google acts as a free gazetteer for your business.

Consider it as a business decision to use it or not. Remember that it does not impact your web site or web site SEO – in fact it’s way more important than that – find out why next.

So what exactly is Google Hotel Finder?

www.sciarts.co.uk

Another Fab Google Trusted Tour – Town and Country Interiors Carlisle

Well, we’re really pleased with this shoot. It’s at Town and Country Interiors in Carlisle, a super local retailer. Try using the tour below.

Of course, I just have to show you the impact of the Google tour – the before and after when searching for the business. Here is the before image on the iPad (you get similar results on other devices). The images were very dark and there was not real clarity of the business in the imagery.

And below we now see the result AFTER the Google Tour and Photos.

• Notice that the Street View image has been improved to show the clear and inviting entrance – this was done by manually connecting the tour to Street View.
• The logo is displayed – making branding easy, again using one of our stills.
• All the images are clear, sharp, fresh and inviting and make it very clear what the business is about.

Here’s a few of my favourite still photographs that went on line with the tour.

Town and Country Interiors Carlisle

Town and Country Interiors Carlisle

Town and Country Interiors Carlisle

Town and Country Interiors Carlisle

Town and Country Interiors Carlisle

Try Googling for ‘Town and Country Interiors Carlisle’ yourself and see what you see.

www.sciarts.co.uk