Another fab Google tour from Scientific Arts Limelighting Cockermouth

I don’t put up every tour we do, and here we have a particularly interesting one. Limelighting is a lighting shop set inside a vintage cinema/theatre, so the layout is very unusual. There are layers of lights resting where the seating on the steps would have been arranged and the ceilings are vaulted. My goodness do they do a lot of lights! It's on two floors. Clearly a unique location.

We loved it. And it was very challenging to photograph.

Here’s the tour, just click and drag on screen……

Here’s the Google knowledge card before the Google tour when viewed on a pc:

Before the Google tour on a pc, Limelighting Cockermouth

Now the result AFTER the Google tour with us, clearly now it’s presence on the web is very interesting and inviting and you really know what the business is about:

AFTER the Google tour on a pc, Limelighting Cockermouth

It's even better if you Google 'lighting shops Cumbria', Limelighting is the first on the list and now has a great knowledge card. The pin on the map shows you exactly where they are and you can be a virtual tourist in the shop. Try Googling it now.

Result when Googling Lighting Shops Cumbria

Here's a few of my favourite photos from the shoot - you can see them when clicking 'See Photos' if you bring up the knowledge card by Googling 'Limelighting Cockermouth' or 'lighting shops Cumbria'.

Limelighting Cockermouth

Limelighting Cockermouth

Limelighting Cockermouth

Limelighting Cockermouth

Limelighting Cockermouth

www.sciarts.co.uk

Another fab Google Tour by Scientific Arts, King Kong Climbing Centre Keswick

Well this was a challenge which included not just an extensive climbing facility, but also children’s play areas and castle, cafe, shop and ice wall.

It’s not everyday that you get to photograph an ice wall. Essentially this is a refrigerated room, where climbers can come to learn how to work with ice. In fact on the day we did the shoot, the guys from Berghaus were there testing out their new gear. We had to work fast and took less than a minute to capture the wall. Here we are looking upwards towards the lights and fans. The ropes are hanging down.

I must do my ‘before’ and ‘after’, so here goes, this is what the centre looked like on an iPad before the tour. It has a poor Street View image.

King Kong Climbing Centre Keswick before the Google tour on an iPad

Now after the tour, we have selected the entrance to the shop and centre as the Street View Image, and this is now more appropriate. The See Inside (tour) and Photos are clear and demonstrate what business is about.

King Kong Climbing Centre Keswick AFTER our Google tour on an iPad

And here are some of my favourite still shots from the day – these and others are newly displayed on ‘Photos’ above.

King Kong Climbing Centre Keswick from the outside

King Kong Climbing Centre Keswick

Dragon at the King Kong Climbing Centre Keswick

Children's Castle at King Kong Climbing Centre Keswick

Ah, Cakes! at the King Kong Climbing Centre Keswick

Coffee and Climbing at King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

King Kong Climbing Centre Keswick

A great place for all the family and for shopping!


www.sciarts.co.uk

Success at Town and Country Interiors Carlisle

See what happens when you get a Google Tour with us! (see our earlier post on Town and Country Interiors) 

Congratulations to Town and Country Interiors in Carlisle who have been voted independent retailer of the year by Carlisle Living for the second year in a row.

See our Google Tour of Town and Country Interiors here. Congratulations once again!

Mobile branding and Google's new look

Well I’ve read the blurb and read the comments and feedback, and it’s clear people are divided over Google’s new font. Maybe it’s a ‘marmite’ design or maybe it’s just change. It’s rolled out now and you can read about it here. The Google Blog

It’s interesting that in the blog, Google talk about delivering Google products on all platforms from desktop PC, to TV, to Mobile….to whatever. So it’s likely that Google were going to select a font that worked on all platforms (or as many as foreseeably possible) without any glitches or transformations between them. Basically it’s scalable and easy to read.

There is an animated logo, with four coloured spots – I’ve seen it in the blog, but have yet to experience it myself. Some people actually think mobile logos are the way to go in mobile branding, rather than static paper based branding. However personally I’m not sure how long that interest will last. Eye catching yes…..but…..proceed with caution, if you are considering doing this out there.

The microphone (that you see above) and the single capital ‘G’ are now multicoloured to match the four Google colours.

At the end of the day whatever you may think of it, it’s a strong brand image, clear and friendly.

www.sciarts.co.uk